At its launch, the 1978 Fiat Ritmo was touted as the most distinctive small car in the entire Europe. The car was styled by Bertone of Italy. The car could not manage to do much business in the U.S. and U.K. due to its unconventional looks. In those days a ladies sanitary towel in U.S. also had a make by the name Ritmo and hence it was introduced as Fiat Strada in the country. The Ritmo had a front wheel drive which was similar to the conventional 128.
